NAME = YOUR MOST PRECIOUS JEWEL

Here are the ingredients to a great NAME.

Who: A wiggly design collective started by French Crisp and Waspy Steven and a host of enablers called ‘Famous NAMES’.

Why: Progressive streetwear from several labels got good, so progressive
street kids copped it. Then the brands got cocky, and then they got expensive, too expensive for progressive street kids, and that’s when those brands became stupid. We’re for people who are anti-stupid.

How: NAME was born in a tattoo parlor on the Lower East Side, NYC. The tattoo artist had simply left the word ‘NAME’ on their sample drawing of the distinctive ‘I love Mom’ tattoo which incorporates a ribbon over a heart. It was striking how a meaningless graphic could be imbued with such life-long personal meaning just by adding the individual. The NAME ribbon is therefore a platform for expression that is given meaning by the individual who owns and displays it.






I am not even going to lie,.... I ripped the pics from their site, but could u blame me!!!