Wednesday, June 27, 2007

NEW FOCUS WITH FUZZY VIDEO

Watch the video and then read about the ingredients behind the making.....



I had the privilege to speak with Paul Saunders (manager) of The Fuzz Band . To speak about their latest video "You don't know me..."

WHAT WAS THE INSPIRATION FOR THE VIDEO? WERE THERE ANY VISUAL CUES THAT YOU LEANED ON?
The inspiration for the video came from two different sources. The first being the tendencies that people have to make unfair and inaccurate judgments on others based on their visual interpretation. They use what they see to make assumptions on your character and personality. People hear and see what they want to, and they try to tear you down based on false assumptions.

The second and more prevalent theme in the video was from the music industry standpoint. The business has become a factory of sorts where they are hard pressed to churn out this product and fill a need without bothering to find out anything about the artist. They have a round hole to fill, and they are willing to jam the artists into this hole whether they fit or not.

WHERE WAS IT SHOT?
The video was shot in the historical Attucks Theater and The Naro Theater in downtown Norfolk.

WHO DIRECTED IT?
The video was directed by Shiny Nickel Productions.

WHAT ARE SOME OF THE PROBLEMS THAT YOU INCURRED WHILE SHOOTING?
We didn’t encounter too many problems during the process; everything ran relatively smoothly. I guess I would have to say that the hardest part was coordinating times schedules for the locations, crew, extras, and hair & makeup (who flew in from LA).

HOW DOES DID THIS SHOOT AND STYLE DIFFER FROM YOUR LAST VIDEO?
Our previous video; Confidence, was much lighter in it’s visual and subject matter. Confidence is motivational and encouraging, while You Don’t Know Me is very dark. It has a more reflective and defiant tone.

HOW MUCH HAS DOING VIDEOS HELPED WITH SHAPING THE DIRECTION OF THE BAND?
The video is an amazing tool for placing a face with a name. We have a lot of people who visit our sites and download our music from various locations across the globe. The video creates a more personal experience for our listeners, and allows them to get a glimpse into our personalities.
The music video is also an amazing tool that every artist can use to put his or her thoughts and inspirations into a visual format. It is always nice for people to make their own interpretations on a song and how it may apply to their lives, but it’s also nice for people to know where the true inspiration came from. Most people assumed after hearing You Don’t Know Me, that I was speaking of a failed relationship. For me, it was ALWAYS about judgment from music critics because this is something that I dealt with for years prior to joining the band. Now everyone knows…

WHAT ARE SOME JEWELS THAT YOU WOULD LIKE TO DROP ABOUT DOING VIDEOS?
In doing videos, it is great to have a good team of individuals surrounding you; from the director to the make up artists; and the set designers to the extras. These people are helping you to interpret your vision so they have to be fully on board in order for the vision to be successful.


The instrumentation of the band is:

Instrumentation
K' Bana Blaq - Vocals
Nakia Madry - Vocal
Michon David - Vocals
Duane Smith - Trumpet
John Stratford - Bass
Jason J - Drums
Boo Britt - Drums
Kasey Square - Keys

Let us know what your comments are of the video and the song.... Tell a friend 2 tell a friend so we can BUILD!!!

1 Comments:

Anonymous Anonymous said...

Mad Love to Pel

Make your dreams happen bro

July 3, 2007 8:44 PM  

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