Merry X-mas

Happy Holidays

from the team at the MVMNT

tell a friend to tell a friend so we can BUILD!!!

The PROJECT that makes the PEOPLE ONE

We got a chance to chat with Brett from One People Project (www.onepeopleproject.com). Check out how 1 open mind and heart can lead to more then just a brand!

First to bat how did you come up with the name of your brand?

I basically wanted to create a brand that people from all walks of life could relate to and could become apart of. At the time I came up with One People Project I noticed many brands using skulls, guns, drugs, etc. as themes which is all good. Personally I couldn’t really connect with such themes. I wanted to use more positive themes that I could really connect with and use to build on. One People= One Love, and the Project is our way of bringing everyone together through a common interest in culture and clothing.

What were some goals that you have just put into fruition that you had as a child?

I have always been really stubborn and unfortunately haven’t learned how to really work for anyone. I realized this and instead of maturing and learning how to not always necessarily do things my way, I started my own company and now I have to compromise with my partner and brother but have the freedom do things my way. As a child I always wanted to own a company and do something I love, and now it is coming to fruition.

Is Elvis really dead?

Most likely, although Tupac is probably still alive.

What were you doing before you started your brand?

Valet Parking cars and school.

What are some of your personal inspirations now?

I really get inspired by people, culture and society. I love observing people and seeing what they do to reach the common goal of happiness or at least contentment.

What was your best science project that you did and what grade were you in?

The only science project I remember was in 5th or 6th grade and my dad and I ended up catching stuff on fire in my garage.

How was the transition from employee to owner? Did you face any particular problems?

The transition is great! I really like having to use my brain to figure out how to make things work, compared to working for an already structured business with monotonous tasks.

With your 20/20 hindsight glasses, what are some things that you would of done differently from your brands inception?

I probably would have gained more experience and created a formal plan. I started One People Project for fun and as it started to catch on we kind of just threw all caution to the wind and went for it. We probably would have avoided some speed bumps if we would have map quested our plan first.

Describe your childhood in one word?

Observational

What are some differentiating factors about your brand?

Our brand is extremely personal and run by a special bond between my brother and I. We created the brand based of a few themes that are important to both of us and ran with it. We do One People Project because we love it and hope that is shown in our product. We started with absolutely nothing but an idea and confidence in our selves and the rest has fallen into place.

If you were an animal, game cotroller or some other random object which would it be?

I would defiantly be a Playstation 3 controller. It’s well made, functional, and comfortable.

If I were an animal, I would be my Dog Rocco. I believe he is the dog version of myself.

Name five people that you would most like to meet?

Natalie Portman twice and my deceased grandmother on my fathers side three times.

What is something that a lot of people don't' know about you that you with more people could know?

I am 21 years old.

If you were not doing your own brand what would you be doing now?>

Most likely going to school full time, probably to be a psychologist or study philosophy.

What is the most interesting trip that you have taken?

I went to the Dominican Republic and visited many Haitian Refugee Villages throughout the Country. It was interesting to see their culture and observe the way they live day-to-day contrary to American culture and my life.

Explain your personal style?

Well I always wait to do laundry till the last minuet, so I usually just wear whatever shirt is least wrinkled and switch off between four pairs of Levi’s 511’s. Although that will soon change because we just got our first denim samples!

Outside of your brand what brands do you think are to be reckoned with?

Undefeated is an excellent example of good branding, Twelve Bar’s cut and sew is impressive, Coup De Grace graphic tees are always exciting, and Clae Shoes are beautiful.

Drop a jewel for the people about brand direction?

One People Project will become a complete collection including accessories, which will always be of high quality with a strong backbone of content and themes.

tell a friend to tell a friend so we can BUILD!!!

the EST according to Tony Peralta

the newEST according to Tony Peralta

1) artistic medium you are mastering?

Silk Screen!

2) pair of jeans in your closet?

About 20-30!

3) pair of sunnies in your collection?

About 20, all aviator style.

4) self help book that you've completed?

THINK AND GROW RICH by Dr. KIMBRO

5) electronic gizmo that you purchased?

Last one would have to be my Video Ipod.

6) social issue that has influenced some of your upcoming pieces?

The religious war against the American Christians and the Evil Muslims.

7) watering hole that you have been to in the 5 boros?

The Monkey Room in Uptown.

8) clothing brand that you have fallen in love with?

I'm not in love with any brands. I purchase items. If
something looks dope and fits me well, I'm copping it.
But I do respect Marc Jacobs, Tom Ford and when I turn 60 I want
to dress like Karl Lagerfeld.

9) non-clothing brand that you have fallen in love with?

APPLE!

10) video game that you've purchased and for what system?

Video games bore me.

tell a friend to tell a friend so we can BUILD!!!

10 deep flickie flicks

Here are some candid shots at last weeks 10 deep party.... Big ups to Fool's Gold Records, Kid Sister, Atrak, Kid Cudi, Commonwealth, Boundless NY, Rocksmith, Swagger, Kilo Goods, Ziran, Rocawear, Mother Green, Writers Bench, Museum Group, Vanguard Group, Frank 151, and all other massive that were in the building!!!








tell a friend to tell a friend so we can BUILD!!!

Shmack X Karma Loop NYC party pics

Pics of December 7th Shmack party at the MANOR NYC.....




Here are some pics of the Shmack and Karma Loop party at Manor NYC.


tell a friend 2 tell a friend so we can BUILD!!!

the EST according to Mikey T

the coolEST....

1) camera that you've used?

I love my Hasselblad 501cm. But the cooooolest... I'm not sure... maybe when I used a 4x5 for the first time. That was a rad experience. For those who aren't really into photography, a 4x5 camera is one of those big cameras where you have the sheet over your head to view what you're photographing.


2) vacation spot that you been to?

Sydney, Australia. Great city. Great waves. Nice people. And it's really easy to find your way around because they speak English.

3) wave you caught and where?

Hawaii. Rocky Point Lefts. Got a fat barrel, came out and hit the end section. Got so much air. When I landed, my back cracked.... but it was well worth it. Did I mention there was a double rainbow over my head the whole time? Yeah... that was a moment to remember.

4) way to relieve the stress?

Family, Friends, Bodyboarding, Bike Riding, Loooots of Laughter. I hardly ever stress over stuff. If I do, it's only for a short time period.

5) perks of the job?

Meeting a bunch of cool people and seeing how things work behind the scenes. Insider info is interesting to me. You get to find out about what ever anyone else is talking about or into, but you heard about it from the horses mouth instead of on a blog.

6) jeans in your closet?

Haven't you heard???? Jon Phenom - "F1rst Born Denim!" (whatup phenom!)

7) bag?

Just picked up the Burton "Zoom" Pack... Finally, a dope photo bag. Burton/Gravis always has the best bags for everything. Backpacks or Travel luggage... they have it on lock.

8) new era hat?

Not a New Era... But PreQuel x Elm fitted hat is ill! (whatup PQ family!)

9) place in Orange County to get some good cheap eats?

Alejandro's or Taco Mesa! Good Mexican food. Either that... or my grandmother's kitchen. If I'm in LA, it's some sidewalk vendors... bacon wrapped hot dogs with grilled green peppers and onions (those will send you to an early death, but they're sooo good!), or some carne asada tacos from a taco stand..

10) non work related shot?

Not my photograph... so i guess it'd be "non work related." I just love the expression on the kid's face. It's always a photograph that's stuck out in my mind. I'm actually surprised this kid hasn't made it on a t.shirt yet. But I guess people just don't know...

"Child with Toy Hand Grenade in Central Park" by Diane Arbus


http://upload.wikimedia.org/wikipedia/en/9/97/Childwithhandgrenadedianearbus.jpg

peep the contact sheet! wikipedia is great!

http://upload.wikimedia.org/wikipedia/en/d/d9/ChildwithhandgrenadedianearbusCS.jpg

Projecting Peralta (Talk Of New York)

We got a chance to speak to Tony Peralta of the Peralta Project. Check out what he had to say about the influences of NYC....

What are some of the standards that set your artistic eye apart form most of your counterparts?

My standard is pretty much Creativity. That might sound vague but I think a lot of my counterparts
lack creativity. I put a lot of thought into my work and do my best to create something that looks
dope. I'm constantly working on my craft, researching and learning. It's all about evolution for me.

How has being raised in New York influenced your personal style?

Being born and raised in NYC influenced my personal style, attitude,
pretty much everything. Growing up, I used to look up to the b-boys and
the way they rocked there sheepskins with matching gloves, hat and track
suit for contrast.

What High Schol did you attend in NY and what was the experience like?

I attend George Washington High School aka G-DUBS in Washington Heights. My experience
in high school was crazy. You have to understand, I was a freshman in 1989. That year was when
the last batch of Uptown's true drug dealers where either leaving or stopped hanging out in front of
the school. Manny Ramirez, who plays for Boston Red Sox's was in my weight training class and didn't
speak english to well. Back then it was about crews and depending on what block you're from, going
to DUBS wasn't the best for you. Fortunately, I was from a neutral block 187st, so I was good.

What did you study in college and where did you pick up most of your experience?

When I first entered college I was a history major. I had stopped drawing in High School and towards
the end was fascinated with black and latino history. But after my first semester I switched my major
to Media Arts where I focused on Graphics, Film and Photography. Most of my experience I got after
college. I really came into my own working at August Bishop a boutique PR and Marketing agency.

What are some of your biggest influences outside of the 5 boros?

My Dominican culture is one of my biggest influences besides NYC. I 'm first born generation
so everything I learned about being american was 2nd, Dominican was first. Besides that, I would
have to say Europe for being so opening minded and free and Japan for there craftsmanship.

Who did you have the biggest crush on in High School, and did you ever tell her? If so what became of it?

In high school was this fine ass black chick, but I didn't know her name. I use to freeze up when I saw her,
so I never go to tell her.

What are some cartoons that you dial into every now and then to?

Cartoons suck so much nowadays. The only ones I like is The BATMAN and BOONDOKS,
but I don't to see it that much.

How would you define your dresscode?

30 something Native Tounger!

What old school album is in constant rotation in your collection?

De La Soul's whole Discography. My favorite group of all time.

What did you want to be as a kid growing up?

I always wanted to be an Artist. A famous Artist but then I have to die to
be really famous.

Who is the best chef in your family and what is their award winning dish?

My mom dukes hands down. My favorite dish from my mom is her t-bone
steak with rice and beans. Her steak is season so good, that you can eat
the rice with just the steak's juices/gravy that's over the rice.

What was your favorite non-designing job experience?

Working in Red Apple supermarket when I was in high school. We used to get
drunk every weekend on the sneak, eat free shit from the deli and aisle, beat up boosters
And I even banged one of the cashiers in the bathroom. One of the best jobs ever.

What musical instrument would you be?

The Tambora!

What was the worst pick up line that a woman hit you with?

Can I touch your hair.

Who were some of your neighborhood heros as a child?

My stupid older brother and his friends. My brother use to DJ, so
I thought that was cool. And he use to go to all the cool clubs back
then, Paradise Garage, Fun House,etc. I was introduced to HIP HOP
thru him and even Keith Haring.

Where is the end game goal for the Peralta Project?

My goal is to be able to live off The Peralta Project. I want my
art to go international. I don't want to have a full collection but more
of and accessories line. Apparel is too saturated.

Does any one else in your family have an artistic flair?

Nope, just me! Everyone else is more Entrepreneurial .

Get a sample of the sale!!!!

On entire floor of wall to wall samples... 2morrow is the last day so be there or be square....

the EST according to Jon Phenom

the dopEST according to Jon Phenom Jon Phenom (www.jonphenom.com)

1) movie villain?

Al Pachino in Heat.

2) chainstitch machine for jeans?

Never use it.

3) time that you had with your siblings?

My schedule is stupid so whatever quality time I get with them is precious.

4) pair of jeans other then your own?

Can't front on Levi's red line. And G-star washes are amazing.

5) personal sketch that you did?

A li-ger

6) East coast tradeshow?

No si.

7) art show that you have been to?

Kangol x Evilmonito in Ny.

8) time of the morning to create?

2am

9) accessory that you have in your pockets right now?

Blackberry and Canon Powershot 450 (gotta keep you bloggame tight.)

10) way to stay relevant in the industry?

Create value for others. Make a lotta noise.

tell a friend to tell a friend so we can BUILD!!!

Get Bashed and Shmacked into the Loop

Hey the guys at Shmack and Karma Loop are throwing a pre X-mas Bash... Check it out and get your Ho, ho, ho on!

tell a friend to tell a friend so we can BUILD!!!

Set sail for some samples

The Museum Group and the Vanguard group are gearing up to bring you some of the hottest brands on the seen.Come and get your fill of Alife, Blueblod, Creative Recreation, Crooks & Castles, Fiberops, Godwin, Guilty Brotherhood, Hellz Bellz, In4mation, The Year of.... and WESC. Bring cards and cash and leave with a stash.....

tell a friend to tell a friend so we can BUILD!!!

Half Dazed and amazed,......

Pics of the Half Dazed jammy jam. Shout outs to Jon Deus (Cliche), Tony Peralta (Peralta Project), Barney (August Bishop), Alex (Etnies), Leo (Sound of Art), Matt (Mass Appeal), Tish (Starrock media) and Kwende (Coogi) and Jennifly.






tell a friend to tell a friend so we can BUILD!!!